Privacy Policy

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Privacy Policy

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Effective Date: October 27, 2026

This Privacy Policy explains how Vim & Vogue LLC dba Alice Chosovich (“Vim & Vogue,” “Alice Chosovich,” “we,” “us,” or “our”) collects, uses, discloses and protects personal information in connection with our website located at [alicechosovich.com] (the “Website”), our personal styling and wardrobe consulting services, and our related communications and business activities.

This Privacy Policy applies to information collected both online and offline. It does not apply to separately owned businesses, fitness studios, retailers or third-party websites and services that maintain their own privacy policies.

1. Personal Information We Collect

Depending on how you interact with us, we may collect the following categories of personal information:

Contact and Identity Information

Name;
Email address;
Telephone number;
Mailing or billing address; and
Other information you provide when contacting us or booking services.

Styling and Wardrobe Information

Clothing and shoe sizes;
Body measurements used for garment selection and fit;
Style, color, fit and brand preferences;
Wardrobe needs and purchasing priorities;
Budget and spending preferences;
Lifestyle, profession, travel plans, events and dress-code information;
Photographs or videos of you, your clothing or your wardrobe;
Information included in styling questionnaires;
Consultation notes; and
Styling recommendations, selections, boards and related deliverables created from the information you provide.

Booking, Transaction and Payment Information

Services booked or purchased;
Appointment information;
Billing and transaction history;
Payment status;
Returns or purchases we help coordinate; and
Limited payment information supplied to us by our payment processor.

Payments are processed by third-party payment providers. We generally do not receive or store full payment-card numbers.

Communications

We may collect emails, messages, consultation recordings or notes, feedback, testimonials, customer-service inquiries and other communications between you and us.

We will not record a video or telephone consultation without providing appropriate notice or obtaining consent where required.

Website and Device Information

When you use the Website, we and our service providers may automatically collect:

Internet Protocol address;
Browser and device type;
Operating system;
Referring and exit pages;
Pages viewed;
Dates and times of visits;
Approximate location derived from an IP address;
Cookie or device identifiers; and
Information about interactions with the Website and our emails.

Professional and Partnership Information

If you contact us regarding a brand, media, hospitality or creative partnership, we may collect your name, title, company, professional contact information, project details, campaign requirements and related communications.

2. Sources of Personal Information

We may collect personal information:

Directly from you;
Through Website forms, questionnaires, consultations and communications;
Through booking, payment, email, customer-management and styling platforms;
From a person acting with your authorization;
From retailers, tailors, couriers or other providers involved in fulfilling a request;
From referral partners;
From social-media platforms when you communicate with or publicly interact with us; and
Automatically through cookies, analytics and similar technologies.

3. How We Use Personal Information

We may use personal information to:

Respond to inquiries;
Determine whether our services are appropriate for a prospective client;
Provide and personalize styling and wardrobe services;
Develop shopping recommendations, outfit combinations and styling deliverables;
Schedule consultations and appointments;
Process and administer payments;
Communicate about services, purchases, returns and appointments;
Coordinate with retailers, tailors, couriers or other providers at your request;
Maintain client and business records;
Provide customer support;
Improve our Website, services and client experience;
Send marketing communications where permitted by law;
Detect fraud, security incidents and misuse;
Protect our clients, business, legal rights and property;
Comply with contractual, legal, tax and accounting obligations;
Establish, exercise or defend legal claims; and
Complete a merger, acquisition, financing, reorganization or sale of all or part of our business.

We may also create aggregated or deidentified information that cannot reasonably be used to identify you. We may use that information for lawful business purposes.

4. Styling Information and Health-Related Information

Our services are personal styling services, not health-care, medical, fitness, psychological or nutritional services.

We may collect clothing sizes, body measurements and photographs only for styling, garment selection, proportion, color and fit-related purposes. We do not use this information to diagnose, assess or infer a medical condition or physical or mental health status.

Please do not provide:

Medical diagnoses or treatment information;
Prescription or medication information;
Genetic information;
Reproductive or sexual-health information;
Weight-loss or fitness data;
Government-issued identification numbers;
Biometric identifiers; or
Other sensitive information that is not reasonably necessary for styling services.

If you believe health-related information is necessary for us to accommodate a styling need, please contact us before submitting it.

We do not use client photographs for facial recognition or to create biometric-identification templates.

If we begin intentionally collecting or processing information that qualifies as consumer health data under applicable law, we will provide any additional notices, obtain any required consent and honor applicable consumer-health-data rights.

5. AI-Assisted Tools

We may use third-party artificial-intelligence-assisted tools to support limited aspects of our work, including:

Organizing information;
Developing preliminary styling ideas;
Evaluating nonmedical visual styling characteristics, such as color relationships, garment coordination and proportion;
Drafting or refining written materials; and
Supporting administrative tasks.

AI-generated suggestions do not replace our professional judgment. We review relevant outputs before using them in client work, and we do not rely on AI to make decisions that produce legal or similarly significant effects.

We do not use AI tools to diagnose medical conditions or intentionally infer health, biometric, psychological or other highly sensitive information from client photographs.

We will not submit identifiable client photographs or other sensitive Client Materials to an AI provider unless their use is reasonably necessary for the requested services, the client has been appropriately informed or has consented where required, and reasonable privacy protections are in place.

Clients may ask us not to use AI-assisted tools with their identifiable photographs or personal styling information by contacting us at alice.chosovich@vimandvogue.com. We will honor that request to the extent reasonably practicable and will explain if it affects our ability to provide a requested service.

We do not authorize AI providers to use identifiable Client Materials to train publicly available AI models.

6. How We Disclose Personal Information

We may disclose personal information to the following categories of recipients:

Service Providers

We may use providers that support:

Website hosting and maintenance;
Forms and questionnaires;
Appointment scheduling;
Payment processing and invoicing;
Email and text communications;
Customer and project management;
Video conferencing;
Styling boards and lookbooks;
File and cloud storage;
Analytics;
Cybersecurity;
Professional document creation; and
AI-assisted business functions described in this Privacy Policy.

These providers may access information only as reasonably necessary to perform services for us, subject to their contractual obligations and privacy practices.

Retailers and Fulfillment Providers

At your request, we may provide information to retailers, tailors, couriers, personal shoppers or other third parties involved in locating, purchasing, delivering, returning or altering an item.

Professional Advisers

We may disclose information to attorneys, accountants, insurers and other professional advisers when reasonably necessary.

Legal, Safety and Compliance Disclosures

We may disclose information when reasonably necessary to:

Comply with law, legal process or a valid government request;
Investigate or prevent fraud, unlawful activity or security incidents;
Protect the rights, safety or property of Vim & Vogue, our clients or others; or
Establish, exercise or defend legal claims.

Business Transactions

Personal information may be disclosed or transferred as part of an actual or proposed merger, financing, acquisition, reorganization, bankruptcy or sale of business assets. Any recipient will be required to handle the information in accordance with applicable law.

At Your Direction

We may disclose information to another party when you direct or authorize us to do so.

7. Client Photographs, Testimonials and Marketing

Photographs and videos submitted for styling purposes are used to provide the requested services. Submitting them does not give us permission to publish them.

We will obtain separate permission before using an identifiable client photograph, video, testimonial or case study in:

Our Website;
A public portfolio;
Social media;
Advertising;
Press or media materials; or
Other promotional content.

You may withdraw permission for future marketing use by emailing alice.chosovich@vimandvogue.com. Withdrawal does not affect uses that occurred before we received the request.

We will make reasonable efforts to remove content from channels we control. We may not be able to remove printed materials, archived materials or content that has been independently copied, reposted or distributed by another person.

8. Cookies and Similar Technologies

The Website and its service providers may use cookies, pixels, local storage and similar technologies for:

Essential Website functionality;
Security;
Remembering user preferences;
Measuring Website traffic and performance;
Understanding how visitors use the Website;
Email analytics;
Affiliate-link attribution; and
Advertising, if enabled.

Some third parties may collect information directly through technologies embedded in the Website. Their collection and use of information are governed by their own privacy policies.

You can manage cookies through your browser settings and, where available, our cookie-preference tool. Blocking certain cookies may affect Website functionality.

Do Not Track and Global Privacy Control

Some browsers transmit “Do Not Track” signals. Because there is not a uniform standard for responding to those signals, the Website may not respond to them.

Where required by applicable law and supported by our systems, we will treat a recognized opt-out preference signal, such as Global Privacy Control, as a request to opt out of covered sales, sharing or targeted advertising.

9. Sale and Sharing of Personal Information

We do not sell personal information in exchange for money.

We do not sell client photographs, styling information or body measurements, and we do not disclose that information for cross-context behavioral advertising.

Certain analytics, advertising, social-media or affiliate technologies may collect online activity information. Depending on the technology and applicable law, those disclosures may be considered “selling,” “sharing” or targeted advertising even when no money is exchanged.

Where required by law, we will provide an applicable opt-out method through our cookie-preference tool, a “Do Not Sell or Share My Personal Information” link or another legally recognized method.

We do not knowingly sell or share the personal information of anyone under 18 for targeted advertising.

10. Marketing Communications

You may unsubscribe from marketing emails by using the unsubscribe link included in the message or by contacting us.

If we send marketing text messages, you may opt out by replying STOP or following the instructions in the message.

Opting out of marketing does not prevent us from sending nonpromotional communications concerning an active engagement, appointment, payment, purchase or other transaction.

11. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

The appropriate retention period depends on:

The nature and sensitivity of the information;
The purpose for which it was collected;
The duration of our relationship with you;
Whether the information remains useful for ongoing or future services;
Tax, accounting, contractual and legal requirements;
Applicable limitation periods; and
The need to prevent fraud, resolve disputes or enforce agreements.

We may retain transaction, tax, consent, contract and opt-out records for longer periods when necessary to demonstrate legal compliance.

When personal information is no longer reasonably necessary, we will delete, deidentify or securely dispose of it, subject to applicable law and reasonable backup and archival processes.

12. Data Security

We use reasonable administrative, technical and physical safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration or disclosure.

Access to client photographs and styling records should be limited to individuals and service providers who reasonably need access to perform authorized work.

No storage or transmission system is completely secure, and we cannot guarantee absolute security.

13. Your Privacy Rights and Choices

Depending on your location and applicable law, you may have the right to:

Confirm whether we process your personal information;
Request access to or a copy of your personal information;
Correct inaccurate personal information;
Request deletion of personal information;
Withdraw consent for future processing;
Opt out of certain sales, sharing or targeted advertising;
Request information about categories of third parties receiving information;
Request restriction of or object to certain processing;
Request portability of certain information; and
Appeal our refusal to act on a request.

To submit a privacy request, email alice.chosovich@vimandvogue.com with the subject line “Privacy Request.”

We may take reasonable steps to verify your identity before completing a request. We will use information provided for verification only for that purpose.

An authorized agent may submit a request where permitted by law. We may require proof of the agent’s authority and may ask you to verify your identity directly.

If we deny a request, you may appeal by emailing alice.chosovich@vimandvogue.com with the subject line “Privacy Appeal.” We will respond within the period required by applicable law and explain how to contact the appropriate regulator if an appeal is denied.

We will not unlawfully discriminate against you for exercising a privacy right.

These rights are subject to applicable exceptions, including circumstances in which we must retain information to comply with law, complete a transaction or protect legal rights.

14. Children’s Privacy

The Website and our services are intended for adults and are not directed to children under 13.

We do not knowingly collect personal information online from children under 13 without legally required parental consent. If we learn that we collected such information without appropriate consent, we will take reasonable steps to delete it.

Services for a minor must be arranged by a parent or legal guardian who is authorized to provide any required information and consent.

15. Third-Party Websites and Services

The Website may contain links to retailers, social-media platforms and other third-party websites or services.

We do not control and are not responsible for those parties’ privacy, security or data-handling practices. We encourage you to review their privacy policies before providing them with personal information.

16. International Visitors

Vim & Vogue LLC dba Alice Chosovich is based in the United States. If you access the Website or use our services from another country, your information may be transferred to, stored in and processed in the United States and other locations where our service providers operate.

Those locations may have data-protection laws that differ from the laws where you live. Where required, we will use an appropriate legal mechanism for an international transfer.

17. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices, technology, services or legal obligations.

The updated policy will be posted on the Website with a revised effective date. If a change materially affects how we use information already collected, we will provide additional notice or obtain consent where required by law.